Notes from the studio on brand, product, web engineering, marketing, and the in-between. Written by the three of us — no ghostwriters, no SEO mills, no AI summaries dressed up as op-eds.
Most internal tools are built for the engineer who built them. The design checklist we used on SuryaAgung — four KPI tiles, two queues, zero noise — to make sure the people who open it on a Monday morning actually want to.
Read articleTripleNine had been quoting on email and tracking carbon-fiber inventory in Excel for three years. The 90-day migration playbook that got them to a single live ops app — without a single missed shop-floor deadline.
Read articleWhy the cheapest stack is rarely the cheapest decision when you compound results over 24 months. A founder's framework for choosing between Webflow, Shopify, and a hand-coded build — including the three breakpoints where each one wins.
Read articleThe exact sequencing we use to take new positioning from internal alignment to revenue. Three real client timelines, three real outcomes — and the one slide we present to every executive team in week one.
Read articleTreat the homepage like a hypothesis. The framework we use to ship and learn faster — including the three metrics that tell us within 14 days whether the new positioning is actually working, before we spend a dollar on paid.
Read articleWe watched four sales managers open SuryaAgung at 8 a.m. for two weeks straight. They looked at the same four numbers every time. Why dashboards should be designed around that fact — instead of fighting it with feature creep.
Read articleA short, monthly note from the studio. No spam, no growth-hacking.